Design & Development


Website, Branding


The Brief

Plug Line is a startup based in the heart of London looking to bring a new and creative clothing branding to the industry. When the CEO first met with us, his vision of the brand was to make an anonymous icon to represent his idea. The branding was important and key. A few words that stood out to us were bold, unique, simple, clean and different. 

The idea of plug line came about in the remote, urban areas of London. These areas had a number of people who wanted to be anonymous. This was shown by the clothing that they would wear e.g. hoodies which covered their face, masks, jackets and many other clothing items. The idea of anonymity was also big during political movements. The CEO wanted to build a brand that would represent that.

The idea was to build an easy to recognise icon that users can identify as soon as they saw it and know the brand. A website was to be built to showcase the products that they will be selling and make the ordering process very easy.


The company when they first approached had just had an idea. They had no products in the pipeline. They just had an idea and they wanted us to make this into a reality. Our graphic designer worked hard on a bespoke logo design to represent this. The logo has two eyes which represent an anonymous person. There's a plug at the end of this to tie in with the name. The name "plug" means a person of high importance who is able to get anything that is needed. They are the plug.

Product Development

As there was no product designed the team worked to get some mockups created. This helped with the final designs and product development which going to the printers. The designs were kept simple initially with a lot of ideas developed on how to send the products out. A unique box was developed so the user has a different experience when opening the product when compared to other clothing brands.