Design & Development


Website, Branding


The Brief

Plug Line is a startup based in the heart of London looking to bring a new and creative clothing branding to the industry. When the CEO first met with us, his vision of the brand was to make an anonymous icon to represent his idea. The branding was important and key. A few words that stood out to us were bold, unique, simple, clean and different. 

The idea of plug line came about in the remote, urban areas of London. These areas had a number of people who wanted to be anonymous. This was shown by the clothing that they would wear e.g. hoodies which covered their face, masks, jackets and many other clothing items. The idea of anonymity was also big during political movements. The CEO wanted to build a brand that would represent that.

The idea was to build an easy to recognise icon that users can identify as soon as they saw it and know the brand. A website was to be built to showcase the products that they will be selling and make the ordering process very easy.


The company when they first approached had just had an idea. They had no products in the pipeline. They just had an idea and they wanted us to make this into a reality. Our graphic designer worked hard on a bespoke logo design to represent this. The logo has two eyes which represent an anonymous person. There's a plug at the end of this to tie in with the name. The name "plug" means a person of high importance who is able to get anything that is needed. They are the plug.

Web Developent

The purpose of an e-commerce website is to make the purchasing and viewing of products as easy and simple as possible whilst showcasing the creativity of the brand. The team built a simple website that was clean and effective in making orders very simply. Large banners were used to draw the user and show the identity of the brand. Initially, the website showcased products in a studio with no model but have no changed to displaying products with models as customers saw how the clothes could be styled.

Product Development

As there was no product designed the team worked to get some mockups created. This helped with the final designs and product development which going to the printers. The designs were kept simple initially with a lot of ideas developed on how to send the products out. A unique box was developed so the user has a different experience when opening the product when compared to other clothing brands.

Social Media Marketing

Social media marketing was key to get the word out there for plug line. The competitive space for clothing market is full of competition and very difficult to put the foot in the door. A plan was made for plug line where content for a month with photography was set up. This gained a lot of traction in their opening week prior to launching and when launching the website. Plug line is currently adding new products to their line and pivoting to bring out new clothing lines for the seasons.